Coca Cola

Move to the Beat / London Olympics

Coca-Cola wanted more than a logo on a banner. They wanted to matter. To show up where teens were, speak their language, and make noise—literally. The move? Fuse music with the sounds of sport and turn it into a global anthem.

THE SECRET FORMULA

One problem: No two countries use mobile the same way. A single solution wouldn’t cut it. Coca-Cola needed something flexible, something that let teens take the wheel. Enter My Beat Maker, a mobile app that turned sports sounds—basketball thumps, tennis grunts, sprint spikes—into music. Move the phone, layer beats, add effects, and boom: a track ready to drop into the Global Beat, a worldwide music collab. A mobile web version built custom ringtones based on personality-driven questions.

To crank it up, Mark Ronson hit the road, remixing tracks from real Olympic athletes. Their sweat, their struggle, their sounds—spun into music. The journey became a documentary, and the campaign caught fire before the Games even began.

Coca-Cola also took over 2,500 square feet in the heart of the Games with the Beat Wall—a massive, photorealistic mural merging sport and music. More than a backdrop, it became a spectacle. A stop-motion film animated the artwork, and a media launch featured the mural’s artists alongside Mark Ronson and Katy B, whose campaign anthem set the tone for the Games.

REFRESING RESULTS

Massive. Coca-Cola was the second most talked-about brand of the Olympics. The campaign’s music video racked up 25+ million views, with 1,220 new YouTube subscribers. It generated 242 million social web impressions, including 39 million on Facebook and 546,000 on YouTube and Beat TV. "Move To The Beat" was mentioned 246,000 times on Facebook, helping Coca-Cola gain 1.5 million new Facebook fans and 21,000 Twitter followers.

Search? 245 million impressions, 461,000 clicks, and a 0.2% CTR.

Coca-Cola didn’t just sponsor the Olympics. They owned the conversation.

© 2025 Kevin Blackwell.