Fado Irish Pub

For nearly 30 years, Fadó Irish Pub has been more than a place to grab a pint—it’s been a storyteller, a gathering place, and a piece of living history. But even the most beloved brands need to evolve The challenge? Refreshing the identity of an already established favorite without losing its heart.

The starting point was the name itself. “Fadó” (f'doe) is Gaelic for “long ago,” the phrase that begins countless Irish tales. But this isn’t just a story about the past—it’s about what’s next. The rebrand needed to balance heritage with momentum, tradition with evolution.

The new logo became the anchor of that vision. A subtle, dog-eared corner—a small but powerful detail—symbolizes a page being marked, a story still in progress. It honors the rich history within Fadó’s walls while signaling to longtime patrons and new guests alike that the best chapters are yet to be written.

A BRAND THAT LIVES AND BREATHES

The rebrand did more than update the look—it re-energized the experience. The fresh identity:

Reinforced brand loyalty by respecting Fadó’s deep roots while introducing a design that feels modern and relevant.
Created a stronger emotional connection by framing Fadó as not just a pub, but a place where stories unfold in real time.
Positioned the brand for the future with an identity that can evolve alongside its ever-growing community.

THE RESULT:RAISING A GLASS TO THE NEXT CHAPTER

A brand that feels timeless yet fresh, familiar yet forward-looking. Because great stories don’t just sit on a shelf. They’re told, shared, and lived—one pint at a time.