ShareMD

ShareMD Connect

Healthcare marketing? Let’s be real—it’s usually pretty dull. But ShareMD Connect wasn’t about to fade into the background. They wanted to change the way healthcare providers connected with both patients and professionals through smarter digital experiences and innovative marketing. To make this happen, they needed a design system that could scale, content that actually stood out, and a digital presence that demanded attention.

DESIGN SYSTEM & DIGITAL COMPONENT LIBRARY:

We didn’t just build a design system—we created a flexible, powerhouse framework that kept ShareMD’s brand consistent across all consumer personas. This wasn’t just about aesthetics; it was about scalability. We needed the ability to roll out up to nine unique websites in a matter of days, each tailored to a specific audience. Every site had its own distinct color palette, tone of voice, custom videos, and more—ensuring every user got an experience that felt built just for them. No guesswork. Just smart, strategic design at scale.

Each component comes with the flexibility of light and dark mode options.

THE APPROACH

For nearly four years, I led an incredible team to tackle this massive challenge head-on, developing a strategy that covered the full creative spectrum:

Design System & Digital Component Library: We didn’t just create a design system; we built a flexible, powerhouse system that made sure ShareMD’s brand stayed consistent across everything—from websites to brochures. No more guesswork.
Website & Digital Experiences: The modular component library we created made their digital interfaces not only look great but work seamlessly for healthcare professionals—user-friendly and efficient.
Photography & Video Production: We humanized ShareMD Connect with real, engaging photography and video content that showed off the heart behind the brand, making the healthcare industry feel, well, less bland.
Marketing & Brand Evolution: I guided the team through a creative overhaul that positioned ShareMD Connect as a leader in healthcare innovation. We gave them a voice that cut through the clutter and made their audience listen.

THE RESULTS

Efficiency & Scalability: The design system wasn’t just pretty; it was a time-saver, making development faster and more consistent across the board.
Increased Engagement: Our visuals helped increase engagement and build trust. Setting us apart from competitors relying on traditionaly medical imagery.
Stronger Market Position: With a refined identity and unified messaging, ShareMD Connect emerged as a forward-thinking, industry-leading partner, driving growth and attracting valuable new partnerships.

CONCLUSION

This project proved that good design isn’t just about looking nice; it’s about telling a story, making an impact, and helping a brand reach its full potential. By creating a flexible, scalable creative system, we set ShareMD Connect up to not just meet our goals but crush them. And that’s exactly what we did.