Turnagain Herb Co.

Alaska’s Cannabis, Uncompromised.

Alaska doesn’t do halfway, and neither does Turnagain Herb Co. They set out with one goal: control every single step of the process—from seed to shelf—so nothing gets in the way of pure, high-quality cannabis. No middlemen, no shortcuts, no compromises. Just top-tier, adventure-fueled cannabis grown in the last wild place on Earth. The brand had to be as bold as the land itself, built for those who live for the outdoors, the unknown, and the thrill of the next trail.

BRAND DESIGN: RUGGED, REFINED, AND 100% ALASKAN

This wasn’t about looking like every other dispensary. THCo’s design had to stand out—strong lines, bold typography, and colors straight from the Alaskan wilderness. Midnight blues, fireweed purples, glacier whites—each element tied back to the land. Packaging? Minimal but impactful. The focus was on quality, not gimmicks. This is cannabis for adventurers, not tourists.

PHOTOGRAPHY & VIDEO: CAPTURING THE WILD

Alaska sets the vibe. The visuals had to match—laid-back days, open skies, and unfiltered moments. Campfires, friends, and the easy rhythm of life up north. Every image told the story: THCo isn’t just grown in Alaska—it’s part of it. Video content captured the flow—road trips, slow mornings, spontaneous detours—with THCo naturally fitting into the scene. Real people, real life, and real good cannabis.

MARKETING & SOCIAL: A COMMUNITY, NOT JUST CUSTOMERS

THCo isn’t just about selling cannabis—it’s about building a community. Social media became an extension of the brand’s voice: bold, raw, and unapologetically Alaskan. The marketing strategy focused on storytelling—customer experiences, behind-the-scenes cultivation, and deep dives into the science of growing premium cannabis in one of the harshest climates on Earth. From launch campaigns to ongoing engagement, every post, video, and ad reinforced one thing: THCo is for those who want more from their cannabis and their adventures.

THE HIGH NOTES

THCo didn’t just launch—it landed like an avalanche. The brand quickly became synonymous with premium, Alaskan-grown cannabis, winning awards and earning a following of both locals and visitors looking for the real deal. Controlling every step of the process meant that quality never took a back seat, and that reputation spread. The brand soared, engagement skyrocketed, and THCo positioned itself as the go-to cannabis brand in Alaska.

From packaging to photography, storytelling to strategy, every piece of this brand was built with one goal—to deliver an experience as bold as Alaska itself.