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Turner Broadcasting

Turner had a brand. A bold one. A brand built on movement, energy, and a striking visual language. But here’s the problem—without structure, or a system, that energy wasn’t power. It was chaos. That's where we stepped in. 
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CHAOS TO CLARITY: DEFINING THE TURNER BROADCASTING BRAND

The brand had been reborn with a strong identity, but no rules to hold it together. No framework to guide how it lived and breathed across all divisions. The tools were there, but they weren’t working together. Turner needed more than just a brand—it needed a backbone.

Our job was to build that backbone. To take the raw power of the new identity and shape it into something functional, scalable, and, most importantly, usable by anyone—regardless of platform or department. We dissected every issue, examined every challenge, and developed a system that unified the brand while keeping its original spirit intact.

The result? A brand that didn’t just exist but thrived. A visual language that was no longer just a concept but a living, breathing force across Turner Broadcasting. A brand with rules—not to limit, but to empower.

Because a strong brand isn’t just about looking good. It’s about being unmistakable. And now, Turner had the clarity and confidence to own every space it touched.

© 2025 Kevin Blackwell.