Zoosk Dating App

Dating is awkward. It’s messy, hopeful, and sometimes absolutely absurd. That’s the truth. And instead of running from it, we leaned in. When Zoosk needed to cut through the noise of a crowded dating app market, we knew the answer wasn’t another “Find Your Perfect Match” campaign. It was humor. Because what brings people together faster than a good laugh?

THE BIG IDEA: LOVE IS FUNNY

Forget stale, over-polished love stories. We concepted and produced a series of hilarious ads that held up a mirror to modern dating—the ghosting, the weird messages, the accidental swipes on your coworker. Real, relatable, and laugh-out-loud funny. Because when people laugh, they connect. And connection is everything.

EXECUTION

Comedy-Driven Ads – We wrote and shot a series of fast, witty spots showing the absurdity of online dating. Awkward first dates, misread bios, over-the-top pickup lines—if you’ve been there, you got it.

Videos that got people talking – We produded several highly shareable videos that people wanted to tag their friends in. Quick, witty, and packed with relatable dating moments, these clips took off across social media, turning everyday awkwardness into relatable content that kept Zoosk in the conversation.

A Bold, Playful Voice – Zoosk became the fun, self-aware dating app that got its audience. Less corporate, more conversation.

THE RESULTS?

People weren’t just using Zoosk—they were talking about it, laughing with it, loving it. Engagement skyrocketed. Brand perception shifted. And in a space where apps come and go, Zoosk stood out by doing what dating apps should have been doing all along: making connection fun.

© 2025 Kevin Blackwell.